commercial colors

Advertisers take into account every detail to ensure their product looks appealing to their target audience. Color is most certainly not ignored. While advertising to the younger crowd, bright, playful colors are used on such items as candy, cereals, and toys. Inside the mind of a frantic, sugar -fueled six year old, bright intense colors signal the way to their next sugar fix. Like a bull seeing red, these young tikes are drawn automatically to those colors that stick out like a sore thumb. And advertisers know and use this information to the fullest.
When advertising to the older audience, more complicated ideas are subtly put into the mix. The simple formula of using bright colors to grab one's attention prove to be unappealing on some products. For instance, the beers shown above might offend a consumer if packaged in bright, pastel colors. So instead, our friends at Bud and Miller pick strong all-American colors that suggest a manly and patriotic brew. The pastels and bright colors are reserved for the wine-coolers.